People who begin their online business ventures would naturally be unaware of many of the internet business rules, protocols and etiquettes. Yet, as in any law, the internet law does not forgive for ignorance. One of the most important issues that are governed by many controls over the internet is Spamming.
A beginner in online business can very easily fall unintentionally into the spamming trap while conducting internet marketing activity to promote his/her business.
Spamming has many faces and forms depending on the marketing activity performed. We will list the marketing activity, the possible spamming forms within each marketing activity, possible consequences and how to avoid unintentional spamming in each spamming form.
1- E-mail Campaigns: The most common spamming method is conducted through e-mail campaigns. E-mail spamming is when you send an e-mail promoting your product or service to someone who did not request any information from you. In many cases beginners fall into the trap of buying lists of e-mails from questionable sources and when sending the e-mail campaign they would realize that one of the following occurred:
a. Received direct complaints.
b. The e-mail account gets shut from the ISP or the hosting provider.
c. Contacted by internet police.
How to avoid e-mail spamming:
a. Make sure that the person who you are sending your campaign to has requested information from you or allowed you to send him e-mails.
b. When buying e-mail lists make sure that the list is safe and has allowed e-mails to be sent to them.
c. Ensure to have a statement at the end of your e-mail that would allow the recipient of your e-mail campaign to opt out if they do not wish to receive any communication from you.
2- Link Submission: Spamming in Link submission could be done in different forms but to cut the story short, you should follow the rules of each directory carefully. Among the very famous rules that are common across many link submission directories:
a. Do not submit your website link in more than one category.
b. Do not submit different pages of your website; submit only your top level link.
c. Do not submit your link more than once. Search the directory to check if your link already exists.
Failing to follow the rules of each directory would delete your link immediately at this particular directory.
3- Article Submission: Just like link directories, article directories have their own rules as well. Not complying with these rules will make those directories decline your articles. Among the most famous rules are the following:
a. Submit your own work and not somebody else’s.
b. Submit a topic that is acceptable by the directory.
c. Do not make your title all in Capital letters. Use Title Caps form.
d. Do not Bold your key words within your article.
4- Posting in Forum: Again you have to read the rules of each forum you intend to be part of before you make any posts. Among the most famous rules are the following:
a. Do not advertise your business in your posts.
b. Do not include affiliate links in your posts.
c. Follow the exact rules of the forum for your sig. file.
Failing to comply will make the forum moderators cancel your account permanently.
5- Blogging: Filling your Blog by copying other people’s articles could eliminate your account permanently with your Blog host.
6- Search Engine Related Spamming Activity:
a. Filling your site content with your keywords will be considered spamming by search engines.
b. Submitting your website to link farms will be considered spamming by search engines.
c. Adding huge amounts of content to your website while your site niche does not usually require such additions will be considered spamming by search engines.
d. Submitting your website to FFA’s could be considered as spamming by search engines.
e. Including Keywords in your Keyword tag on your website while they are not related to your website could be considered as spamming by search engines.
I hope this will help all online business beginners to avoid the spamming trap and have a smooth and successful internet marketing activity.