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Archive | February, 2017

Blog Marketing That Gets Results

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Blog marketing is something that most anyone that has a blog can do. However, can just anyone that owns a blog do it and do it effectively so that it gets results? Yes, just about anyone that has a little bit of internet knowledge and common sense can market a blog so that it will get the results that you are looking for. If you are wanting to begin marketing a blog that you started a while a go, and are familiar with blogging and what that entails then you are a step ahead of the beginners.

If you are beginner blogger, then there are some things that you will need to know. The simplest thing that you can do is to start one, and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service. Just to get familiar with blogging though, you should have a practice one. You will be glad that you did that later.

Content is king, and so very important when you are marketing a blog, website, or what ever you choose to market. When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something. You will get results that you will love by using good content that is original.

Blog marketing is only as complicated as you make it. You are going to see that anyone can market something if they have the mind set to do so. Getting your blog up and going is the first step and most important one make sure that you have chosen a topic niche that will get you good results as well. As that will mean that there is not as much competition for the topics that you choose, but yet there are many searches that are done for it as well. Finding a niche that hardly no one else has touched is kind of hard to do at times, but can be done if you look hard enough. Start by thinking about things that interest you and things that you like to do yourself. If at all possible, find something that you know all about all ready or can learn quickly to become an expert in that field.

Blog marketing is all about results. If you market long enough and hard enough, you are going to get the results that you want and are looking for. The keys to achieving this are patience and determination. Something that you have to have to do most anything.

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Mobile Blogging For Road Warriors

What is it that attracts people so much?

Blogging is a type of website that lets you post in your comments, suggestions or read about anything being discussed in the blog that catches your interest. It is a way for people to interact, discuss or debate about a certain topic. Think of it as a small group of people debating or sharing comments about a particular topic.

One of the many reasons of why blogs are very popular is that it is subjective and not objective. If you read one blog, you will feel like you know the person who wrote it. It is a form of communication where it does not address itself to a wider audience but instead, it communicates on a person-to-person level. In this way, people are more comfortable posting comments in blogs than in other types of forums.

In a world where communication technology is steadily developing, blogging is one of the best ways of communicating with other people. Today, there are a lot of devices which you can use to create, maintain and update your blogs. One type is mobile blogging or moblogging.

Mobile blogging or moblogging is a type of blogging where it means that you can blog on the go from a portable mobile device like your cellular phone. One great reason to consider mobile blogging is if you want someone to be part of an event without being physically in the event.

One form of mobile blogging or moblogging is through communication devices such as Bluetooth or in your own palm top or pocket PC. There is not much difference between a traditional blog and mobile blog or moblog, the only difference is that in moblog, you can blog on the go.

Today, with the latest mobile phones getting more and more affordable, anyone can buy these devices. You can customize it, take pictures with it and you can also surf the internet with it. Mobile phones are also very useful for blogging. Aside from the fact that you can go online with mobile phones, you can also blog with it while you’re on the go. With it, you can share stories, photos, videos on your blog.

However, to create your own mobile blog, you should first determine if your mobile phone network provider can support online surfing through the internet. You should also determine what kind of phone supports for this kind of service.

Another benefit of moblogging is that if you get inspired to tell a story or you took some great pictures on your road trip and want to share them to the world, you won’t have to wait until you get your hands on your computer and share your thoughts and pictures in the internet. With moblogging, you can blog anytime and anywhere.

To make it much easier for you, you should first make your blog website on your computer. Then, you should register your mobile phone number to activite mobile blogging services. And, you can now post in your comments anywhere you are with your mobile phone.

With mobile blogging, you can even benefit if you are buying a particular thing like a car. For example, you are now in a used car lot, you then can’t decide on what car you want and would want to consult your friend about it. You then take a picture of the cars you like and send them to your blogging website. You then call your friend and told him or her that you need his or her opinion about the cars. You tell them that the pictures are in your blogging site and ask them to take a look at it and tell them what they think.

Moblogging is a very convenient way to communicate with people and also update your blog site even without being physically in front of a desktop computer.

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The One Word Every Prospect Craves

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It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.”

I’m talking about “you.”

“You” is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in <The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

While the “We” in the “We/You” relationship is important, it’s better implied than communicated literally. If your goal is to put prospects first, then it’s best to have the “you’s” far exceed the “we’s.”

It’s the “you’s” that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as “your,” “yours,” “yourself,” “you’re,” and “you’ll.”

Powerful ‘You’

What makes “you” so powerful? For one thing, it addresses your readers directly. In effect, it says “Hey you,” which is much harder to ignore than “Hey somebody.”

Say “Hey you” in a crowded room and a lot of heads will turn. Say “Hey somebody” and a few heads might turn.

While your copy won’t actually say “Hey you,” it can clearly identify to whom you’re talking. Once you have your audience’s attention, use “you” to help keep it.

Personal ‘You’

Why does “you” get and hold attention? For one thing, it’s personal. It’s used in personal conversation every day. What do you think? How was your weekend? You’ll be glad to know …

When people say these things to you, they’re bound to get your attention and involvement. After all, they’re interested in your opinion. They’re interested in the things you do. They have something to tell you that will make you happy.

That’s the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and “you” will pop up in the copy naturally.

Counting ‘You’

It was mentioned earlier that “you” is a workhorse. A classic example is contained in “The Do-It-Yourself Direct Mail Handbook” by Murray Raphel and Ken Erdman. They highlight a “Newsweek” magazine subscription letter used for nearly two decades.

The subscription letter was written by direct mail expert Ed McLean, who used “you” nearly 30 times on the first page alone. More than 100 million copies of the letter were mailed, a testament to its effectiveness.

Try counting the “you’s” (and “you” derivatives) in your copy. Compare them with the number of “we’s” and first-person derivatives. If the “you’s” don’t outnumber the “we’s,” consider reworking your copy.

Excessive ‘You’?

Can you overdo “you”? Yes.

If you load your copy with “you’s” but forget the benefits, your message will have a phony ring.

“You” can’t save you if there’s nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is.

 

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